Communicate? Ha! Who Needs to?

Have you ever noticed how large organizations fail at internal communication? In fact the running gag in the communications department is generally that they can't communicate. As we all know communication is a process requiring a sender and message and a receiver. Understanding by the sender or receiver of the message is not a factor in the process. This is how you can have a misunderstanding but not a miscommunication.

Okay rant over, back to topic.

I am researching a final paper for an IT class for this MBA program I'm in. We are looking at technologies and how their growth and utilization is helping/hindering or will help/hinder our workplaces. So here I am thinking "cool! ACS (my employer) could really benefit from wireless technologies and the Internet in reaching people with information etc." and "gosh! what if experts would blog on this and that" and so forth.

Guess what? We partnered with Yahoo for a month-long celebrity blog promotion to raise cancer awareness. Our Deputy Chief Medical Officer has a blog on the corporate web site, the VP of Marketing for the eastern Division has a great one. You can download ACS awareness badges for your blog (hence the purple Relay one now on this blog), there is even a guy out their developing web strategies for ACS as I type this. And here is the kicker...

The field staff out here in the cornfields of Ohio have NO IDEA this stuff is going on!!!!! No one in the communications office said "boo" about any of this!

This whole thing sort of screws up my paper or at the very least puts it in a whole new light.

Communication? Ha!

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