Embarq? Phone Company or Travel Service?
Okay, who names a phone company something that sounds as though it ought to be a travel agency? Apparently the folks at what-used-to-be-known-as-Sprint do.
I never completely understood why they chose Sprint but when Ma Bell got chopped up and the Sprint name became the local phone service I was too young to care or think too much about it.
But c'mon now? Embarq? Embark means to put or go onboard a ship at the start of a journey or to begin an undertaking. Changing the 'k' to a 'q' just makes it look funny.
Okay so the phone can take us (or our voices at least) to other parts of the world but for what they charge for long distance calling I don't think too many people will be doing that. And I'm sorry but not enough of the cable here is fiber optic so there's no way that the speed of the DSL is going to be that great. Heck my faxes don't go anywhere near as fast as the modem allows 'cuz the phone lines can only handle an embarrassingly low bps of data. So embarrassing I am not going to mention it but a few years ago it was in the neighborhood of 9600 and though it has gotten better, it ain't no 56k.
And if the name weren't odd enough the emblem on the logo is downright silly. A paper airplane?!? Okay now the dropping pin made sense, connections so clear you could hear a pin drop. It was impressive, it was logical. A paper airplane? Why not two soup cans and a string? It would make more sense and probably be more accurate.
Corporate America where weirdness is disguised as whimsy and the PR consultants are getting paid way too much.
I never completely understood why they chose Sprint but when Ma Bell got chopped up and the Sprint name became the local phone service I was too young to care or think too much about it.
But c'mon now? Embarq? Embark means to put or go onboard a ship at the start of a journey or to begin an undertaking. Changing the 'k' to a 'q' just makes it look funny.
Okay so the phone can take us (or our voices at least) to other parts of the world but for what they charge for long distance calling I don't think too many people will be doing that. And I'm sorry but not enough of the cable here is fiber optic so there's no way that the speed of the DSL is going to be that great. Heck my faxes don't go anywhere near as fast as the modem allows 'cuz the phone lines can only handle an embarrassingly low bps of data. So embarrassing I am not going to mention it but a few years ago it was in the neighborhood of 9600 and though it has gotten better, it ain't no 56k.
And if the name weren't odd enough the emblem on the logo is downright silly. A paper airplane?!? Okay now the dropping pin made sense, connections so clear you could hear a pin drop. It was impressive, it was logical. A paper airplane? Why not two soup cans and a string? It would make more sense and probably be more accurate.
Corporate America where weirdness is disguised as whimsy and the PR consultants are getting paid way too much.
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