Worthy of an Eye-roll and a Head-shake
So I'm curled up with the ill kitty last night watching TV and this commercial comes on...
It is a weight loss ad (surprise!) for a local "medical" practice that claims to be able to design a plan that can help anyone whether they want to lose 20 pounds or 200.
The kicker? Both of the practitioners in the ad are quite overweight themselves. In fact, in one vignette you can't tell which is the patient and which the practitioner, both look to need to lose at least 75 pounds (or more) in order to prevent heart attacks, etc.
So I'm shaking my head and rolling my eyes and it got me thinking....
Years ago we had a family doctor who kept after my mother to stop smoking. All the while puffing away on cigarette and cigarette in his office. And he was not the thinnest person around either.
Go to any hospital, any floor and a good number of the medical professionals are not just overweight, many are actual candidates for that Biggest Loser program.
Why is this? Weird shifts, long hours and bad food all contribute certainly but I have to wonder.... if you are in the medical profession how can you in all seriousness look a patient in the face and advise them against the very same lifestyle habits you have? Isn't that hypocritical? Maybe even a tad bit disingenuous? Just because you take the Hippocratic Oath doesn't mean you ought to be a hypocrite!
Would you take a medical professional seriously if they are advising you on weight loss, smoking cessation, or alcohol use when you know full well they are overweight themselves, smoke like chimneys, and you've seen them in the bar most evenings? I wouldn't.
Take health clubs, you don't go to a trainer who is gasping for breath and NOT all toned and buff. You want someone to help you, not someone you'll end up needing to give CPR. If you want to get healthy you look to healthy people, it just makes sense. Oh sure looks may be deceiving but there's a difference between a healthy weight and a non-healthy weight. And yes that can mean being too thin as well. If you look skeletal I'm not using your diet plan it is probably too severe and does more harm than good.
Did anyone think before they produced that commercial I saw last night? Did anyone do test shots and see how things and people might look? It has been a few years since I produced TV spots but we used to do that. After all, you want the thing to work for the client - to bring them business. I can tell you they wouldn't get mine, it doesn't look to me as though they practice what they preach.
Makes me want to roll my eyes and shake my head...
It is a weight loss ad (surprise!) for a local "medical" practice that claims to be able to design a plan that can help anyone whether they want to lose 20 pounds or 200.
The kicker? Both of the practitioners in the ad are quite overweight themselves. In fact, in one vignette you can't tell which is the patient and which the practitioner, both look to need to lose at least 75 pounds (or more) in order to prevent heart attacks, etc.
So I'm shaking my head and rolling my eyes and it got me thinking....
Years ago we had a family doctor who kept after my mother to stop smoking. All the while puffing away on cigarette and cigarette in his office. And he was not the thinnest person around either.
Go to any hospital, any floor and a good number of the medical professionals are not just overweight, many are actual candidates for that Biggest Loser program.
Why is this? Weird shifts, long hours and bad food all contribute certainly but I have to wonder.... if you are in the medical profession how can you in all seriousness look a patient in the face and advise them against the very same lifestyle habits you have? Isn't that hypocritical? Maybe even a tad bit disingenuous? Just because you take the Hippocratic Oath doesn't mean you ought to be a hypocrite!
Would you take a medical professional seriously if they are advising you on weight loss, smoking cessation, or alcohol use when you know full well they are overweight themselves, smoke like chimneys, and you've seen them in the bar most evenings? I wouldn't.
Take health clubs, you don't go to a trainer who is gasping for breath and NOT all toned and buff. You want someone to help you, not someone you'll end up needing to give CPR. If you want to get healthy you look to healthy people, it just makes sense. Oh sure looks may be deceiving but there's a difference between a healthy weight and a non-healthy weight. And yes that can mean being too thin as well. If you look skeletal I'm not using your diet plan it is probably too severe and does more harm than good.
Did anyone think before they produced that commercial I saw last night? Did anyone do test shots and see how things and people might look? It has been a few years since I produced TV spots but we used to do that. After all, you want the thing to work for the client - to bring them business. I can tell you they wouldn't get mine, it doesn't look to me as though they practice what they preach.
Makes me want to roll my eyes and shake my head...
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