How To Lose An Election

Well there goes the "super majority" for the Democrats in the Senate.

Let this be a lesson to those seeking election or re-election in November. How to lose an election when you shouldn't have...

1. Be over-confident

2. Be extremely negative in your ads (there's a fine line on how to make this work)

3. Pay absolutely no attention to the techniques and tactics that allowed your predecessor to hold on to the seat for 40 years-ish

4. Get out there and talk to the people!!

5. If it is a state-wide election, you have to campaign state-wide and IN PERSON

6. Don't expect your party's leader to "fix it" for you at the last minute

7. Don't assume that since the seat has been in your party's hands for 40 odd years it'll stay that way "just because"

8. Do NOT insult your constituency's favorite sports team and/or anyone who plays for that team just because he/she is supporting your opponent - you are not campaigning against the supporters

9. Remember that the media is watching and listening to you at ALL times; behave and stay focused

10. Never forget: If your name is not that of a political dynasty you are actually going to have to work for it

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